Jardín de Macul Wine

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Jardín de Macul - Viña Cousiño-Macul

The Client

Cousiño-Macul, founded in 1856, is the only vineyard in Chile established in the XIX century that still remains in the original family.

The Objective

Create the packaging design for Jardín de Macul, their new icon wine that would speak most intimately of the family and their legacy.

Named for a 50 hectare, 200-year-old park in the family for generations, the challenge was to find a single image to represent the grounds.

The Solution

For Jardín de Macul, rich, textured and full of the romanticism that can only come from a real-life painting, the work was chosen for the packaging design.

In the final design, cut-out corners reflect the idea of a frame and breathe a contemporary feeling into the classic piece. Meanwhile, classic, English-style typography inspired by the garden’s wrought-iron features presents the brand name for the first time.