Client
Público
Briefing
Briefing
Create the 25 years identity of portuguese newspaper Público on the theme "Time"
Proposal
Proposal
Time
The definition of time, this is an uninterrupted series and eternal moments,
an arbitrary measure of the duration of things, occasions, opportunities.
The portuguese newspaper Público enters its 25 years with time, the time which
are moments that are repeated at a constant rate, where the duration of the start procedure and end thereof is a perpetual motion, these moments
are renewed themselves evolve.
The graphic proposal for this identity embodies this movement, this rhythm,
a moment of repetition in the eye of the reader / viewer in a rhythmic motion, creating an optical illusion of eternal and constant.
The definition of time, this is an uninterrupted series and eternal moments,
an arbitrary measure of the duration of things, occasions, opportunities.
The portuguese newspaper Público enters its 25 years with time, the time which
are moments that are repeated at a constant rate, where the duration of the start procedure and end thereof is a perpetual motion, these moments
are renewed themselves evolve.
The graphic proposal for this identity embodies this movement, this rhythm,
a moment of repetition in the eye of the reader / viewer in a rhythmic motion, creating an optical illusion of eternal and constant.
Fuel Lisboa 2015.
All rights reserved.
All rights reserved.
