CLIENT / Fidelity International offers investment solutions and retirement expertise to institutions, individuals and their advisers around the world. It brings together savings and pensions expertise with world-class investment choices to help clients build better futures for themselves and generations to come.
TASK / Start by finding a positioning that can describe the value purpose of Fidelity International. Then create a visual format that adapts to the different solutions and investments that Fidelity International offers to its clients.
SOLUTION / The act of building becomes a visual format to describe all of Fidelity's solutions to give life to the future. In the Brand Solution campaign we have created fascinating 3D constructions to show the value that Fidelity offers its customers: to build the future they imagine with new and tailor-made solutions.
The visual metaphor of construction is also adopted for the "Yield Solution" campaign with a new 3D treatment. The new campaign tells about Fidelity's solutions inherent to the Asian markets, a completely new investment reality to discover and on which you can start building your future.
