Design of the new logo and visual identity to Mondoprice, a business neetwork company in based in Brazil.

The logo forms should be based aspects as technology, connections and, at the same time represent a “new world“.  So the “ocean” was used as main reference for the development of the concept.

Inside the "ocean" concept, the characteristics of the "corals" inspired the shapes and colors. The characteristics of the corals - its curves, connections, the interdependency and the tendency to expand and grow - were exactly the characteristics desired by the client to be shown as the personality of the brand. 

Some of the previous solutions:

Final Solution:

 

 

Final solution : construction

Patterns: The curves and connections of the "corals" were simplified in straight lines and geometric shapes, that reminds eletronic circuits and neural networks.

Some of the pages I used to present the logo to the client:

Applications: