CLIENT / GUM Sunstar is a company that produces aids for daily dental hygiene. Founded in Japan, it is widely recognized internationally for the quality of its products and its commitment to medical research and innovation.
TASK / GUM markets a wide range of oral health aids and, although the brand is well known, consumers may not know the individual products and the specificity of GUM: offering products specially dedicated to the gums' health in a professional way.
SOLUTION / "GUM specialists" is an operation that immediately communicates the key concept: professional oral care in your own home thanks to GUM's products. Another advantage is that of developing three categories to better organize the products and promote brand awareness. The website, TV commercials, brochures and digital advertising have all been redesigned accordingly, through a modern and appealing illustration style.
