The Whitsunday is an artisinal food brand exclusively made in Australia. The Whitsunday is a popular tourist destination for travellers to Queensland and The Great Barrier Reef with the area being one of the most popular yatching destinations in the Southern Hemisphere.

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The hypothetical brand is available in local Australian supermarkets and falls into the higher-priced category amongst other brands. The sea salt flakes packaging is to target its audience of age 25-35, middle to higher class individuals.