MVP · Most Valuable Promo · Éxito.




The One Show
Shortlist - Interactive & online

Webby Awards
Honorees - Media & entertainment

Effie LATAM
Gold - Carpe diem
Gold - Commerce & shopper
Silver - Influencers

El Dorado Fest 
Gold - Creative e-commerce 
Gold - Social & influencer 
Gold - Digital 
Silver - Creative e-commerce 
Silver - Social & influencer 
Silver - Digital 
Silver - Media 
Bronze - Creative effectiveness 

Cresta Awards 
Silver - The media magic award 
Bronze - Social/influencer campaigns 
Bronze - The media magic award 

Ad Forum - PHNX Tribute 
Gold - Brand activation 
Silver - Social & mobile campaigns 
Bronze - Direct marketing 
Bronze - Awareness

Contagious Magazine 
World's best strategy 
Top 20 best campaigns worldwide



Agency: Sancho BBDO.
Client: Éxito.
Chief Creative Officers: Mario Lagos, Sergio León, Hugo Corredor, Giovanni Martínez.
VP Business Executive: Natalia Pérez.
Creative Directors: Andrés Luque, Jhonny Victoria, Daniel Calle.

Copywriters: Carlos Andrade.
Art Director: Camila Cabra.
Motion Graphics: Ricardo Solano.​​​​​​​
Head of planning: Juan Camilo Laverde.
Planner: Rafael Labrador.
Head of business: Paula Arias.
Account Executive: Maria Paula Yepes.
Digital Content Specialist: Camilo Fajardo.
Production: Macarena.


MVP · Most Valuable Promo · Éxito.
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