MUMKIN
Mumkin (stands for 'possible' in Hindi) is a movement by Bal Asha Trust, one of India’s most trusted charitable organizations since 1985, that is committed to providing life changing quality care to abandoned and destitute children. Their key mission is to create actionable change across the country towards child protection, rescue and positive integration with a caring family.
The logo captures the essence of this movement, which aims to bring back smiles to these children’s faces. It instantly engages the viewer and evokes a positive, hopeful feeling without diluting the sincerity of the subject. The same concept is extended into the imagery and the visual identity.
