The Frankfurt Book Fair (FBF) is the world's largest trade fair for books. It is held in October at the Frankfurt Trade Fair grounds in Frankfurt am Main, Germany. Every year a focus of interest is named for the fair. In the year 2013 it's Brazil. On the verge of this event FBF hangs up posters for the guest of honour in the city.
To one German citizens ought be reminded of the guest of honour to the other people from Brazil visiting Germany due to the Book Fair get greeted.
To one German citizens ought be reminded of the guest of honour to the other people from Brazil visiting Germany due to the Book Fair get greeted.
“Heimspiel” means “home game”. It's a wink to the next football world cup in Brazil. This year Germany receives Brasil and next year Brasil will receive Germany.
For this poster-idea I took a hessian bag and screenprinted it with a typical style of brasilian coffee-bags. The message: Germany imports every day coffee from Brazil, but during the Book Fair the coffee-bags are filled with books instead of coffee beans.
