CLIENT / Eataly is one of those names that bring Italian gastronomic tradition all over the world. It is both a store, providing high quality products organized in such a way as to make it look like an outdoor market, and an open restaurant with seven different food venues.
TASK / In the heart of Marais, one of Paris' liveliest districts, the first Eataly store is about to open. The goal is to communicate the new opening through an outdoor and social media campaign conveying the values of the italian territory and its culinary traditions.
SOLUTION / Italian food has many ingredients, flavours, smells and colors, mostly unknown outside of the country. On the occasion of the opening of a new store in France, Eataly becomes a real ambassador of the Italian culinary tradition. The infinite nuances of Eataly's flavours become the colors of the outdoor campaign for the new store's launch.