The capital of the nation is renewed
Budapest is the capital city of the Hungarian nation with lots of amazing historical places. In 2020 the Municipality of Budapest has announced a competition for upgrading the Budapest brand. The municipality has more than 80 organisations with different occupation types. The main design challenge was to create a design concept for this system that combines all these elements with the official city emblem. We chose the shield as the core shape. It works dynamically with any type of organisation and tries to show the classic, while also representing the modern. Through the logo upgrade, we made a redesign concept of the Budapest portal website. Simplicity and responsive design are the main aspects of UI. The poster series visualises the historical monuments of the capital city as they emerge from the shield, emphasising the importance of renewal without neglecting the past and ancient history.
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