COYOTES REBRAND
My goal with this project was to create branding that the Arizona Coyotes could use on their social media pages. After viewing the current state of the Coyotes' social media branding, it seemed to lack the creativity and uniqueness that we see with other NHL team's social media content. To change that, I wanted to create a set of graphics that were both visually appealing and would capture the essence of Phoenix.
Many of the elements found in these graphics were inspired by the creative content found amongst other teams in the NHL. Some of these teams include the Chicago Blackhawks, Pittsburgh Penguins, and Vegas Golden Knights. I would recommend taking a look at these team's social media pages, as I feel that their creative content is some of the best in the league.
