Client: Popping Cafe & Milk tea
Service: Logo / Brand Identity / Package Design
First opened its doors in 2014 to their flagship store in Da Nang, Vietnam. We were asked to rebrand their infamous cafe & milk tea brand known as Popping. After a thorough analysis, we developed a logo and visual identity that is modern, wholesome, and unpretentious.
The Challenge
As complex as it was to develop a brand during a global pandemic, we worked remotely throughout the project, carefully translating the client's demands for a younger audience. This demographic is concerned about creating a friendly environment in which they can have joyful moments with friends while still working and making new connections.
As complex as it was to develop a brand during a global pandemic, we worked remotely throughout the project, carefully translating the client's demands for a younger audience. This demographic is concerned about creating a friendly environment in which they can have joyful moments with friends while still working and making new connections.
The Solution
We create the wordmark in calligraphic style, which gives a simple and casual feel. We also drew influence from coffee beans and tea leaves to developed Popping's color palettes support by orange and brown to create contrast. Menus, packaging, uniform, art direction, signage, and spatial brand applications were among the many uses we put it to.
We create the wordmark in calligraphic style, which gives a simple and casual feel. We also drew influence from coffee beans and tea leaves to developed Popping's color palettes support by orange and brown to create contrast. Menus, packaging, uniform, art direction, signage, and spatial brand applications were among the many uses we put it to.
Creative director: Joe Le
