Brand identity - ALLURE CLINIC
BRIEFING
Brand identity for the new clinic of Dra. Joana Carvalho, a leading expert in the treatment of varicose veins. Her new clinic is specialized in four key departments: Vascular Surgery, Plastic Surgery, Dermatology and Hyperhidrosis.
CONCEPT
As a high-end clinic, the brand was to be built with a premium mindset, from the ground up. The name and the brand signature allude to the feelings of attractiveness and betterment that the treatments bring to a client’s life. The core purpose of the brand is to celebrate self-esteem as basic ncessity. The design development was supported by the brand’s values such as excellence and attention to detail and the typography was designed from scratch, reinforcing the exclusivity of the clinic.
BRIEFING
Brand identity for the new clinic of Dra. Joana Carvalho, a leading expert in the treatment of varicose veins. Her new clinic is specialized in four key departments: Vascular Surgery, Plastic Surgery, Dermatology and Hyperhidrosis.
CONCEPT
As a high-end clinic, the brand was to be built with a premium mindset, from the ground up. The name and the brand signature allude to the feelings of attractiveness and betterment that the treatments bring to a client’s life. The core purpose of the brand is to celebrate self-esteem as basic ncessity. The design development was supported by the brand’s values such as excellence and attention to detail and the typography was designed from scratch, reinforcing the exclusivity of the clinic.
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Art Direction and Graphic Design
Client: Drª Joana Carvalho
Agency: Mojobrands
Creative Director: Tiago Barquinha
Creative Director: Tiago Barquinha
Copywriter & Strategist: Nuno Cabeceiras
Project Manager: Teresa Paiva
Date: 2019
Project Manager: Teresa Paiva
Date: 2019
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