/ A b o u t t h e p r o j e c t /
Archee is a product of the consulting company: ARC Consulting. It is an RPA (robotic process automation) service that allows you to automate repetitive processes in companies using software. Archee helps the team in boring and repetitive activities so they could focus on creative and demanding tasks.
We created a product that is clearly connected with its mother brand (ARC Consulting) in the visual aspect. We have developed a brand strategy, we came up with a name, we developed a visual key, we brought to life brand hero, and finally we developed a website.
Just scroll down and meet Archee!
We created a product that is clearly connected with its mother brand (ARC Consulting) in the visual aspect. We have developed a brand strategy, we came up with a name, we developed a visual key, we brought to life brand hero, and finally we developed a website.
Just scroll down and meet Archee!
Name of the product clearly refers to the mother brand name (ARC Consulting). It's based on "arc" word and contains "hee" letters, that makes it sound more friendly and human.
/ b r a n d h e r o /
Archee is a service that helps people with their daily work, becoming an assistant. We decided to make it even more personal and give it some live. That's how Archee turned into a brandhero, helpful, friendly, that anyone would like to work with everyday.
/ a r c h e e v i s u a l l a n g u a g e /
Archee communicates with the team in his own visual language. Lines and dots were inspired by binary code that is specific for computers. We used this concept as a main theme for visual identity.
/ s m a r t t e a m /
Archee is making team smart by taking care of repetitive and routine tasks so that team could focus on more creative and demanding ones. We wanted to emphasize this aspect also in the visual way by colouring dots pink and putting them in more creative configurations.
Visit Archee on his website: archee.pl
