I created a marketing campaign to promote a handbag and perfume collection. The campaign was launched during the Valentine's Day. The main inspiration was Parisian style, effortless chic, which corresponded with the scent of perfumes and modern design of bags. The campaign was addressed to two target groups - businesswomen and young ambitious girls.
I created storyboards, mood boards for the video, directed it and decided on the styling and choice of models for the campaign. I also created a 360 marketing materials including print and digital releases.
