G.S.GILL SPORTS
G.S.Gill Sports is one of the oldest sporting goods stores in Malaysia. A second-generation family-run business, its branding has remained the same since the brand inception in 1946. The brand relied heavily on in-store promotions to drive sales. In recent years, the brand has faced increased competition from digital-based retailers. G.S.Gill Sports not only needed to modernise their brand to appeal to the younger customer base, but also bring their brand presence online and on social.
