Branding a startup requires careful attention to the present and future directions. Our client, Nicole Emmanuel had the vision of presenting a very elegant yet approachable brand. We favoured mainly warm colours with a few cool tones in the secondary palette for balance. Although the secondary palette were not used in the initial branding, it serves as an expansion for future ventures. A serif typeface continues the elegant feel with an icon pattern that’s reminiscent of the brand’s services and culture.