Welcome to Harbin!
This is a 30 seconds, faux advertisement campaign for one of FlyScoot's available locations, Harbin, which is located in China.
Ideation Concept
As Scoot is branded as a local budget airline, I thought about my audience being the younger population as they can now properly have a vacation without worrying too much about the airline ticket price.
The ideation and concept behind the campaign was to capture a few unique cultural locations and portray them in a fun and vibrant way so as to appeal to the intended younger audience in hopes of choosing Harbin as their next vacation spot not just for leisure, but also to expand their horizons in these different places.
By breaking the conventional way of promotional videos, I used collages inspired by scrapbooking to bring forth the idea of creating your own memories and living them out, all these possible only because of Scoot.
Styleframe Exploration
Final Video
