Milk Video was Samsung’s venture for mobile video discovery targeted at millennials. For almost 5 months I worked as a hybrid fleshing out UX explorations, visual proposals and above all, motion design explorations. We designed and prototyped 3 different concepts for this application. After several focus groups and tests we reached a final design. I was ultimately responsible for the motion side of the project, tweaking out dozens of section transitions, micro interactions and scrolling effects.