Cadbury Bournville - Dark Campaign
The brief: This campaign was launched on digital to raise awareness for Bournville's '50% dark' tag line. The brief included the rule that product shots should be used in most, if not all the creatives.
The idea: Since the product shots were to be present in most creatives, it was decided that copy and pop-cultural references will be used in a minimal way to get the message of darkness across.
Copy and Concept: Tushaar Katewa
Design: Hrushikesh Naik
