LOS LOCOS CHILLI SAUCE
Packaging design & concept
Dam Fine Products produce a dam fine collection of chilli sauces.
They asked us to create a brand that can be ordered as a set online. Drawing inspiration from the origin of the chilli, we based the designs on Mexican wrestlers, or Luchadores. We called them 'LOS LOCOS' - The crazy ones!
They asked us to create a brand that can be ordered as a set online. Drawing inspiration from the origin of the chilli, we based the designs on Mexican wrestlers, or Luchadores. We called them 'LOS LOCOS' - The crazy ones!
While each front label was designed to look like a Luchador's wrestling mask,
the back label took on the form of a flapping cape.
Next up we designed a logo for the 4 of them together, as well as a box that will carry the set of 4.
For the social media campaign, we developed these 4 characters even further, giving them a bit more personality.
