• Τhe Pathetics 
    Brand Identity, Visual Language & Apparel Design


    A manifesto of sorts.
    We are the center of attention for all the wrong reasons.
    Clumsily falling.
    Shouting when the music stops.
    Getting into the wrong car.
    Mishearing. Mispronouncing.
    Always pulling a Monica.
    We are the ones raising the wrong hand to do the L on our forehead.
    Oh, the irony.​​​​​​​
    We are The Pathetics.​​​​​​​ Who are you?

    Join us to celebrate failure and disappointment in self.
    *pat on the back*

    Creative Direction / Art Direction & Design  -  Ioana J. Alfa
    Direction of Photography  -  Iliana Psilogalani
    Copywriter  -  Zoe Boukouvala
    Special thanks to Vic Tsio, Katerina, Yorgos, Vaggelis, Daphne, Kostis,
    Marilena, Leonidas & Akis for posing wearing t-shirts in the cold.
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    Printed with love by Future Format