Cambridge Road Estate- Website Design
Cambridge Road Estate (CRE) is Kingston’s largest urban regeneration programme. the project was shaped with a goal to deliver approximately 2,000 high-quality new homes over the next 10-15 years. The regeneration project was subject to producing a Landlord Offer and securing a ‘yes’ vote via a CRE resident ballot.
The Website
Entering a period of resident engagement in the lead up to the ballot, CRE needed help creating a brochure (see my previous case study here) as well as this they needed a website that would provide residents with the information they require to make an informed decision about whether redevelopment is right for them. The website includes a digital version of the brochure which can be easily downloaded. The website follows the same look and feel of the brochure, following a simple user friendly design to make all information clear and easy to navigate.
Simplified user journey
It was essential to have all of CRE's information in one place for residents to easily view and access the brochure, it also made it an easy way to update all residents with the final vote decision which was a success, with residents overwhelmingly backing plans for regeneration in the ballot.
You can view the CRE website at https://cambridgeroadestate.com/.
