CLIENT
Old Gold Racing
SERVICES
Brand Strategy, Crowdfunding Campaign, Sales Campaign, Pitch Decks, Visual Identity,
Product and Web Design
EXECUTION
Print, Interactive, Digital, Animation
Old Gold Racing came to us at a very early stage when they only had an idea. Their goal was to initially raise € 285,000 in a crowdfunding campaign. After the campaign they would build the business and the product from the ground up. That would allow them to sell shares in race horses in the UK, by giving customers the most personalized experience with their horses that is available to date.
We helped Old Gold Racing through a strategic approach to brand and design, to initially focus around their investors. We initially helped build a quick and replaceable visual identity which continuously grew as the campaign progressed.
This helped them figure out who their target audience really was, while also allowing investors to see their progress as the campaign rolled out.
Parts from the Crowdfunding Campaign we did for Old Gold Racing.
Pitch Deck we did for the initial temporary brand that was set.
Old Gold Racing closed the campaign having reached +110% of their funding goal. By the end of the campaign they had their app designed, a fully comprehensive brand strategy, and a final visual identity executed
throughout media.
UX UI, Website and Development we did for Old Gold Racing.
Also, the wireframe that guided the final output of the user interface design.
Today, Old Gold Racing has already bought their second horse and sales
are rolling.
Overall, we have helped Old Gold Racing build all their brand and visual materials throughout all this time. Their ads and content has appeared throughout UK media, including: Daily Mail, The Sun, The I Newspaper, Daily Star, Sunday Mirror, Saga, Horse & Hound, Country Life, TalkSPORT, Spectator, Classic FM, etc. Meanwhile we sit as Old Gold Racing’s Head of Design and Marketing.
