W i l d S t o n e N O G A S D E O p a c k a g i n g
Solidly in the Wild Stone deo range, but bursting with liquid power
Credits Itu Chaudhuri, Richa Bhargava, Niloy Kundu, Shantanu Salgaonkar
The deo market saw the entry of a disruptive brand, using liquid instead of aerosol gas to deliver the perfume. Along with aggressive pricing, it sold on an 'honest value' platform, portraying liquid as the real thing. This has caused a slew of competitors to react, including Wild Stone.
read more about this project at www.icdindia.com
