PARTNER / VG Guastoni and Clear Channel are an Out-of-home media advertising company providing billboards and much more.
TASK / COVID-19 broke out in Italy in February 2020 and imposed a great challenge on people: staying at home and avoiding travel as far as possible.
SOLUTION / An outdoor campaign that exploits all the potential of the medium to send a strong message. The headline speaks the language of young people because it addresses them and all those who do not have to go out for work or necessity. The content is direct and clearly provocative to attract attention and awaken public awareness.