Nocte team wanted to create strong positioning in the minds of new customers. They wanted to attract people who already know about CBD positive effects but more importantly to intrigue another audience by presenting the product in a sophisticated way. Their main goal was to show their main values in branding and create a premium look of the product to help them worthwhile compete with their premium competitors' brands.
Brand name "Nocte" from latin means ,,tonight,,. They wanted to show purity and the hygienic, steril feelings through every touch point with brand. After we determined their main goals, create brand position statement and define their core brand values we've chosen soft and modern visual language to interpret it to customers. It was decided to choose light gentle colors close to cannabis green and dental white.
