Pelevoue Design is an agency in strategy design consultancy based in Fribourg, Switzerland. The entire graphic charter have to been realized to stand out from the competition. One of the challenges was to build a contemporary identity in line with the values of Pelevoue design. The agency creates new design strategies for brand or business who wants to better adapt to the market and the digital world.

An animal that continually adapts himself to its needs and environment is the butterfly. The characteristics of this insect seem to fit the agency perfectly. This is why it was chosen as an emblem not only iconographically but also for the name of the agency.

They wanted to preserve its heritage value. So, we use the name “Pelevoue” which is a translation of “butterfly” in the regional old dialect.

The design work was to build an identity around the idea of continuous innovation and represent people who embrace new challenges with a passion for solving every unique problems.