This page is specially dedicated to a partial of the Breaking Barriers project. To view the full project, click here!
#BREAKINGBARRIERS
CIMB Bank believes in the strength of diversity is the vital ingredient for the success of our multiracial nation. With that as one of its brand beliefs, Breaking Barriers is a movement which its intention is to urge Malaysians to break their racial barriers and overcome their biases.
The Money Packet
A tradition adopted by many races in Malaysia.
One of the most significant similarities of traditions in Malaysia's major celebrations is giving money packet. Giving money packet(红包 hóngbāo) was initially a Chinese tradition during the Chinese New Year. However it became a tradition adopted by many races in Malaysia, hence CIMB Bank releases a design that is catered to all races and it is named as "Unity Packet", where Malaysians can use this in all major festivals.
The Visuals
An integration of multiple cultural elements. Floral motifs is the most racial friendly design. It can be found in the Malay, Indian and Chinese motifs.
An integration of multiple cultural elements. Floral motifs is the most racial friendly design. It can be found in the Malay, Indian and Chinese motifs.
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Thanks
for viewing!
Have a project in mind? Contact me
at jasminexianhuan@gmail.com !
