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About
Talante is a confectionery specialized in fine pastries.
An immersion in the archetypes was made to define the concept that would be the basis for the entire brand.
The lover's archetype communicates directly with the target audience and reflects the whole essence of the brand. This was one of the pillars that support the brand image
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The challenge was to develop a brand that was positioned in the lover's archetype.
From this base, naming TALANTE was built, which means "decision dependent only on the will"
And to represent in a visual way through the symbol, the Beija-Flor was defined (a bird that has as its characteristic the incessant search for the nectar of flowers), that is, a symbol that represents the desire and also the femininity that is the central public of this brand.
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For the construction of the shape, one of the golden ratio principles, the golden segment, was used.
to bring a more solid and harmonious structure.
to bring a more solid and harmonious structure.
