Velkommen til Bergen, byen av torsk!
Welcome to Bergen, the city of codfish!
Bergensktorsk is an agency that aims to help the tourists to discover the city of Bergen through the metaphorical image of codfish that has been the symbol of Bergen's trade for hundreds of years since viking times.
The branding is grounded on the image of codfish as well as typographical elements that built a "classic" view of Bryggen's rooftops, the most popular tourist attraction.
Color palette is inspired by historical color palettes of the houses of Bryggen — a series of Hanseatic heritage commercial buildings.
