I designed the Logo for "JAYS SUPPLY" and they really loved the idea and concept behind the logo. So. we got contacted in order to do design the complete brand identity of JAYS SUPPLY, a supply chain and logistics company based in the United States.
After the initial strategy sessions with the client, we established that in order to appeal to their main target audience, we will aim to position their brand as a mix between suggestive and fun.
In order to start defining their positioning, we used lighthearted colors, a classical and premium typeface, and a logo that convey the fun vibe in a clever way.
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