ROXY Sales Meeting
FALL 2012
FALL 2012
This showroom was designed and staged by me for the ROXY SURF Denim collection. The request was to show the product line staged in the seasonal vibe of fall and to leverage the color pallet from the line pieces. I pulled shots from the campaign and the team's surf trips to compose big back vinyls walls of the show room. The vintage camping gear was sourced internally from other marketing team members and from a few thrift stores as well. This curated camping vibe spilled into the retail executions later after the sales meetings had ended.
