Richard Baird's profile

LogoArchive Issue 3

LogoArchive Issue 1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design LogoArchive seeks a closer connection between the passion of its author and material object.

LogoArchive is founded on an enthusiasm for a well-crafted symbol; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of symbols, rather a delivery mode in which to build a story and share thoughts. 

Issue 3 sees LogoArchive begin to assert its concept more concisely, tackling the theme of reconfiguration directly in the collation of found science symbols (science being a tool for the reconfiguration of the natural world), three original texts, the recycled paper of the insert and how the singular vessel of the logo book has been reimagined as an ongoing series of light booklets.
Designer / Editor: Richard Baird
Publisher: BP&O
Publication: 2018
Size: 148x210mm
Pages: 18pp + Cover
Paper: Colorplan Ebony 135gsm
Finish: White (5x)
Binding: Black Staples
LogoArchive Issue 3
Published:

LogoArchive Issue 3

LogoArchive is a zine dedicated to mid-century logos, and an exploration of the potential of the zine to reconfigure itself with each new edition Read More

Published: