3A Goal: Express the meaning of a word or an idea through strategic spacing, sizing, and placement of letters on a page. The word transcends being a word and becomes a meaningful image.
3B Goal: Express the meaning of a word or an idea through whatever means available, including strategic spacing, sizing, placement of letters on a page as above, but also using the possibilities of type manipulation, choice of typeface, color, or one graphic element.
3C Goal: Use two words that are designed and placed in such a way that a relationship is created between the meaning of the words. Strive to suggest a “story” or “situation” and to spark curiosity in the person seeing your design about what is going on.
3D Goal: To see letterforms as shapes and increase awareness of figure/ground relationship
