Scope
Disrupting the understanding of what CBD is and communicating its advantages.
Approach
Kana is the parent brand of two sub-brands that target women and men — Kana Wonders and Kana Beast. We focused on creating an identity for Kana and Kana Wonders that communicates clearly the advantages of CBD.
Outcome
Leading with simplicity, warmth, transparency, and a straight-forward approach the solution is a brand that emphasise the positive impact CBD could have on people's lives.
