An illustrative identity for Seasons of East, an independent sewing pattern brand .
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Seasons of East are a new independent sewing pattern brand. Founded by two sisters on a mission to live more sustainably – they create timeless, free-flowing garments for DIY dressmakers of all levels, shapes and sizes. Styles made well and designed to last.
The collections are named after their favourite destinations from around the world, with the first being London. Each collection features four patterns with a garment designed for each season. We developed a visual identity and packaging system that could be rolled out across future collections as the brand grows.
