MTV Submonday
A theme-months concept for MTV Netherlands. MTV broadcasted a series of special movies on the monday.
The insight behind the campaign was that the Monday is a day to "Stay low". The weekend has just ended, the evening after your first day at work has begun. That's why the pay off was" Stay low stay tuned,
for Movies and Madness at MTV". We used an old Soviet Sub with a real Russian cast as a metafor. The Sub we used, really exists. It is in the water in front of the MTV building in Amsterdam!
A theme-months concept for MTV Netherlands. MTV broadcasted a series of special movies on the monday.
The insight behind the campaign was that the Monday is a day to "Stay low". The weekend has just ended, the evening after your first day at work has begun. That's why the pay off was" Stay low stay tuned,
for Movies and Madness at MTV". We used an old Soviet Sub with a real Russian cast as a metafor. The Sub we used, really exists. It is in the water in front of the MTV building in Amsterdam!
Outdoor Poster
Series of commercials about life in a Russian Sub. Bit depressing because we wanted to create an atmosphere where the pay off "Stay low, stay tuned" would be applicable. Of course, life on a Sub is all about staying low, staying tuned...
Everything was filmed in a real Soviet Sub!
Everything was filmed in a real Soviet Sub!
Oleg doesn't move a bit when the deep sea boms go off all around him...
Vladimir has to sleep on top of the engine, but life isn't that bad on a Sub. He loves it when the Captain plays the Accordion every week...
Viral where we seeded this item about a so called Russian Sub that had submerged somewhere in the Netherlands. This was a week after a real Russian Sub was spotted close to the Netherlands.
Take over mtv.nl.
The Sub in front of the MTV offices we shot the commercials on
We found a crew of real Russian actors.
