The Cavalier Campaign
By: Kaitlyn Skarstein, Claire Blanchard, Faith Evans, & Lauren Pickett
The Cavalier, founded in 1940's, is a vintage restaurant that serves burgers, hotdogs, beer, and many more items. Located in Lynchburg, Virginia, The Cavalier is one of the city's most unique dining experiences where you can carve on your table and see license plates from around the world while waiting for your meal. Even though old and not quite renovated, The Cavalier has a timeless draw to it that has maintained business over many decades. We decided to revamp and rebrand the whole business. We made a new logo, color palette, and font. Then we created a new website, Instagram posts, and mailing coupon/postcard. For more information, here's our Project Brief.
This is the branding template that we compiled together to create The Cavalier's new logo, type faces, and colors.
The above pictures show the website homepage we made for desktop and mobile platforms. We created this to fit the new theme and brand of The Cavalier. We expounded their brand based off of the delicious burgers that they are famous for in Virginia.
Below are the Instagram posts that we created to better advertise The Cavalier since they did not have any social media besides Facebook. We wanted potential customers to know about our deals going on through the restaurant and even wanted them to picture themselves there. We put our hashtag #cavcomehome to symbolize our central message of making yourself at home while at the Cavalier.
Below is our postcard/coupon that will be mailed out to people in the Lynchburg community so they can hear about The Cavalier and the deals we have going on.
Thank you for checking out our project!
