The Winter Color Land 5K is a color run that takes place in the winter months. In a color run, runners typically wear white or a light color. During the race, they pass through checkpoints on the course, where they are showered with colored powder. By the end of the race, runners will be completely covered in colorful powder.

 The objective of this project is to create an identity for this event and use it to promote the it. This design is meant to convey a sense of whimsy and energy and promote the messiness and fun that runners experience in the race.