Axon Terminal

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Axon Terminal is a SaaS product that helps to make handling logistics simpler and cheaper.

Problem

Axon Terminal needed to attract visitors to their B2B SaaS product.

Solution

A short explainer video showing that Logistics doesn't have to be so expensive and hard to manage.

Using color to emphasize the problem and solution

We decided to use a dark color scheme to show the status quo, overpriced logistics, and a light color scheme to show the solution, Axon Terminal's SaaS product.

Attracting visitors with just the right amount of information

Since the main goal of this project was to attract visitors to the website, we decided to not go through all the benefits of using Axon Terminal and answering all the questions they might have, but instead creating just enough curiosity to make viewers become visitors.