CAMEL SIGNATURE - New Colour
Finch agency contacted us to develop a spots for the new Camel Signatures.
These new signature contain new packaging and colour, so the campaign focuses on these aspects.
These new signature contain new packaging and colour, so the campaign focuses on these aspects.
The Camel Signatures bases on the illusion of floating cloth on air, so the main idea was to present the product as a thin sheet that floats through the air until it is placed on a packaging.
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Client : Camel Cigarettes
Agency : Finch Agency
Lead Animation : Fery Firmansyah
Design & Animation : Dwi Anom, Afrizal Kurnia and Zacky Romiz
Audio & SFX : Gud Post
3D Modelling and Simulation Cloth : Zacky Romiz
