Audi Sphere - Copenhagen 2012
An extension of Audi's Digital Showroom concept, the Audi Sphere installation in Copenhagen aimed to showcase how Audi is shaping tomorrows motoring innovations through technology, whilst also highlighting the companies brand priorities in an engaging format.
Audi Sphere - Copenhagen
Constructing a striking three sphere structure in front of the Danish parliament, Audi created a captivating piece of experiential marketing. Filling one of the giant spheres with future technology, visitors were invited to explore the branded portal using an interactive PufferSphere M600 display. Utilised as a control point to cue and manipulate video content mapped on to the inside surface of the giant spherical structure, the alluring nature of the pulsating sphere successfully drew in visitors to interact with the experience and learn more about Audi.
Constructing a striking three sphere structure in front of the Danish parliament, Audi created a captivating piece of experiential marketing. Filling one of the giant spheres with future technology, visitors were invited to explore the branded portal using an interactive PufferSphere M600 display. Utilised as a control point to cue and manipulate video content mapped on to the inside surface of the giant spherical structure, the alluring nature of the pulsating sphere successfully drew in visitors to interact with the experience and learn more about Audi.Constructing a striking three sphere structure in front of the Danish parliament, Audi created a captivating piece of experiential marketing. Filling one of the giant spheres with future technology, visitors were invited to explore the branded portal using an interactive PufferSphere M600 display. Utilised as a control point to cue and manipulate video content mapped on to the inside surface of the giant spherical structure, the alluring nature of the pulsating sphere successfully drew in visitors to interact with the experience and learn more about Audi.Constructing a striking three sphere structure in front of the Danish parliament, Audi created a captivating piece of experiential marketing. Filling one of the giant spheres with future technology, visitors were invited to explore the branded portal using an interactive PufferSphere M600 display. Utilised as a control point to cue and manipulate video content mapped on to the inside surface of the giant spherical structure, the alluring nature of the pulsating sphere successfully drew in visitors to interact with the experience and learn more about Audi.
With a steady flow of footfall through the installation, it seems Audi are equally adept at successfully applying their famous adage “vorsprung durch technic” in the sphere of experiential marketing, as well as in their cars.
Sphere and integration - PUFFERFISH pufferfishdisplays.co.uk
Interaction and programming - KOLLISION Kollision.dk
Concept and communication - KMS BLACKSPACE kms-blackspace.com
Concept and architecture - SCHMIDHUBER schmidhuber.com
Build and Execution - CREATIVE TECHNOLOGY germany.ct-group.com
Build and Construction - A&A Expo Int. B.V. aaexpo.nl
Thanks to our German partners Satis & Fy for supplying the hardware and making the installation possible.
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