This project was introduced as creating an event based on a song. I was tasked with creating all visuals for the event branding which includes the logo, poster, invitations, schedules and other deliverables. The song I chose was Midnight City by M83. The song is about the city of LA coming alive at night. The song mentions neon signs and the city glowing at night and that made me think of glow sticks and bright colors. I knew I wanted the event to be held at night since the title is called, “Midnight City.” The song has a big finale at the end that it made think of a 5K night run through the city of Los Angeles. It would be a charity run for the Midnight Mission which is a social services organization that helps men, women, and children who have lost their way. Their goal is to help people come out of the darkness and step into the light so they can be helped.