Floreal is a gardening company with a need for a new identity. The task was create an identity that feel confident with a playful touch focusing on the concept that anyone can have an oasis in their gardens.
The typographic logo plays a strong presence which intends to feel bold in contrast with a soft and organic side of the illustration. Resides a vibrantly playful touch to the compatibility between the typographic logo and the illustrations.
The layout is simple, but with a solid structure. Following the grid to framework the illustrations, allows more changeability to the whole identity.
Art Direction Filipa Ferreira
Design Filipa Ferreira
Illustration Filipa Ferreira
Client Floreal
Year 2020
