Heineken UEFA Influencer Activity
Brief: Create an activity that stirs the influencer community, so they create content on their social media pages.
Idea:
Give our influencers a UEFA experience in a box
Platform: Facebook and Instagram
Format: Influencer unboxing videos
The HNK ‘Extra time’ is the perfect game box that allows for a quick game in between the UEFA match interval.
Game Box
The entire package is a miniature football stadium, designed to take you right to the field of action.
The field comes equipped with a whole range of miniature gears along with a refreshing pint of Heineken so one can
get into action during the season.
The box will come with a personal letter to the influencer, creating enough buzz about the box and asking them to unbox it on their page
Mini UEFA - The game comes equipped with a stadium sheet along with miniature gears, that can be played anytime, anywhere over a pint of Heineken.
Heineken Stress Ball
No more finger-tapping, nail biting, or ankle locking, the HNK stress ball is the buddy that’s got you in the ‘palm’ in a tense match situation.
Heineken Eyepatch
Stayed up all night to watch UEFA? You have the HNK eyepatch to troubleshoot next day’s hangover and sleep through the day.
Heineken Pitch Pass
Offers a 1-hour all-access to a football ground where one can enjoy a real match.
This can be accessed at A Cultfit Centre in their city, through a promocode in the pass.
The influencer can take his friends along for a group match.
