Campaign Overview
In 2012 we were tasked to develop a new Brand Campaign for NESCAFÉ – “Let’s See What Develops”.
Simply put, it expresses how a cup of NESCAFÉ can become the spark for something greater – meaningful conversation, animated debate, art. The list goes on. Different mediums called for different ways of bringing
to life “Let’s See What Develops”.
Agency: Publicis Malaysia
ECD: Richard Irvine
CD: Ken & Monica
Art Director: Chen
Designers: Chua Long Yao
In 2012 we were tasked to develop a new Brand Campaign for NESCAFÉ – “Let’s See What Develops”.
Simply put, it expresses how a cup of NESCAFÉ can become the spark for something greater – meaningful conversation, animated debate, art. The list goes on. Different mediums called for different ways of bringing
to life “Let’s See What Develops”.
Innovative Outdoor
An illustration literally “develops” over a period of four weeks. As the drawing slowly unfolds we see that the subject of the illustration changes as new elements are rendered.
Agency: Publicis Malaysia
ECD: Richard Irvine
CD: Ken & Monica
Art Director: Chen
Designers: Chua Long Yao
Illustration studio: Cue Art
Week 1
Week 2
Week 3
Week 4
