Sephora Ramadan 2020
We were approached by Sephora, Middle East, to develop a complete campaign from ideation to final execution for their Ramadan 2020 celebration.
We created key visuals and a motion film which focused on getting together the visual cues and traditions of Ramadan with Sephora's products. The film presented here showcases the products interacting with these unique elements like flowers, Ramadan gifting baskets, ribbons, textured wall patterns, etc.
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Client _ Sephora
Directed by Paintbox Studios
in association with MagnetConnect
Executive Producer _ Krishna Maheshwari
Creative Art Director_ Karan Gujar
Creative Director_Mithun Tailor & Trnvir Singh
CGI Supervisor_ Mithun Tailor
Concept Development & Pre Production _ Karan Gujar, Trnvir Singh & Shrikant Jakkula
Modeling & Texturing _ Kiran Batle, Rakesh Pujari & Mithun Tailor
Lighting & Look Development_ Mithun Tailor
Motion Design & Compositing_ Trnvir Singh
FX & Simulations_ MD Aamir
Music_ 'Harps' by Skygaze
Artwork Sketches _ Anant Choudhari
Post Production & Retouching _ Shrikant Jakkula
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Direction Process
Crafting the layouts based on the idea of mixing with the right balance the traditional sights of the middle east culture fusing with the modern forms and products of Sephora, interlinking dynamism and motion as a base concept for the visuals.
Still Production
For crafting every layout the process included multiple stages of curations, development, simulations, explorations, and direction to create every visual dynamic and detailed individually.
Motion Production
The creation of the motion video was crafted fusion of direction, animatics, simulations, motion design, and detail shading to create a zestful motion visually.
