Street inspired scarves
Category
Fashion
Services
Fashion design | Production | Messaging + Narrative | Social media | Photography | PR + media relations | Communications Planning
Wrapped up in the city
Urban design reimagined as scarves
Even though our main focus has primarily been urban design, we’ve always dreamed of creating an item of clothing our crew and fans could wear. A piece that would fit everyone and match any outfit. A useful, distinguishing accessory that would send a message and be plain cool.
Taking inspiration from football clubs we decided scarves were the way to go. We partnered with a Polish brand Pan Tu Nie Stał who lent us their expertise in garment production as well as sales. As we wanted the scarves to be true to our heritage, we chose to reimagine our previous projects — custom signboards, urban installations and facades of buildings — as scarves. Five designs made the final cut and Pan Tu Nie Stał started the production. When the ready products reached us, we put our final cherry on top — an original photoshoot with our crew modelling the scarves.
As the scarves hit the shelves we gave them a little push with the help of our social profiles and journalists, who quickly caught on to the idea. To our astonishment and delight, all products sold out within the first month.
Original designs & Authors
Biuro podróży [Typy Studio] | Bar mleczny [Syfon Studio] | Lelewela 7 [Jacek Wielebski] | Modernizacja jaźni [Oskar Zięta & Threedotstype] | Serwis [Threedotstype]
